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"Among Us!" was attacked again

Keywords:
#Among Us
Wed Dec 09 2020

As a hot product in 2020, the popularity of "Among Us!" Needless to say, it went from being unsung for two years on sale to one burst. According to data, the cumulative downloads of "Among Us!" on the mobile terminal have exceeded 200 million times, and the number of daily active users of the steam version exceeded 2.5 million in September. It is well-deserved to say that it is the strongest dark horse product in 2020.


But popularity is bound to bring plagiarism, and "Among Us!" plagiarism is not a minority. Among them, the Chinese market is represented by "Between the Werewolves". Many products are "learning" from the gameplay of "Among Us!", and by replacing art and character images, they seize Chinese blank market.


But recently, a different product appeared in the top30 of the App Store free list. Let’s take a look at the "Imposter Solo Kill" by the casual game team from Australia.



Briefly introduce the basic situation of the product. "Imposter Solo Kill" is a game released by IEC Games. The iOS version of the product was launched on November 21, 2020. It is now about 1,200 on the free list on 24th, and then it began to rise rapidly until 2020. On the evening of December 1, 2012, "Imposter Solo Kill" ranked 21st in the US iOS free list.


Regarding IEC Games, the current information is that this is a team located in Australia, established in 2015. The team’s products are mainly casual games. Among them, "Ball Sort Puzzle" and "Water Sort Puzzle" have good results, and The reuse strategy of creativity and art is also worth seeing.


Of course, the multi-account strategy is almost a must-have for game companies to travel at home. At present, I have found two accounts of IEC Games, namely IEC Games and IEC GLOBAL PTY LTD, and their products involve more categories.


Back to the game, the word Imposter may not sound very familiar, but in fact this word is officially the "inner ghost" in "Among Us!", so the name "Imposter Solo Kill" should be more recognizable to other countries' users And new gravity.


In terms of gameplay, in simple terms, it is a common sneak assassination gameplay in casual games. Most of these games use game themes such as assassins and secret agents to match the gameplay to achieve better results. However, "Imposter Solo Kill" does not emphasize martial ethics. It combines the character image of "Among Us!" with map scenes and assassination gameplay, which conforms to the user's impression of Imposter ghosts and distinguishes it from other plagiarized products. A differentiated experience.



As you can see from the video, the characters and map scenes of "Imposter Solo Kill" are all from "Among Us!", and they are integrated into the assassination game. This kind of integration, not only will the player not feel abrupt, but also subconsciously think it is a normal operation. After all, the inner ghost does bad things in places that are invisible to everyone, which is something everyone knows. At the same time, the classic character image can also provide a huge help to the purchase volume.


According to data from App Growing Global, "Imposter Solo Kill" has been launched since November 12, and the highest number of ads in a single day is 391. Facebook (FAN), Messenger and Instagram are the top three buying channels, and the United States, South Korea and Australia are the top three buying channels. The material format is video, interstitial, native advertisement, etc. The material type is video, vertical screen video, web page, etc.



In fact, when I first saw the product "Imposter Solo Kill", the first reaction was to use the character image and map of the popular product, and integrate the mature gameplay to do the hot operation. Or different from other plagiarism products, products made from novel angles. But after experiencing the game and thinking about it, I found that "Imposter Solo Kill" is more like refining and simplifying the core gameplay of "Among Us!" to make it fit the characteristics of a super casual game. At the same time, the popularity and awareness brought by absolute hot products can also provide tremendous help.


As Voodoo said: Preserving the core fun of the game, and refining and simplifying the game is an effective way for the source of ultra-casual game creativity.

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